Character Design
Distinctive characters and visual storytelling for creative and commercial projects.
Leilani Draws creates illustration-led creative work for brands, publishers and businesses. Combining artistic skill with years of design experience, Leilani brings ideas to life through thoughtful, characterful illustrations across print and digital projects.
Leilani Draws is the creative practice of illustrator and designer Leilani Coughlan. Working with businesses, brands and publishers, she creates distinctive illustrations that help tell stories, communicate ideas and bring projects to life.
Her work spans commercial illustration, product packaging, merchandise, seasonal campaigns and publishing projects. Alongside client work, Leilani also develops self-published travel art books, mini comics and concepts for children's picture books, combining creativity with a genuine love of storytelling.
What makes Leilani Draws different is the blend of illustration and practical design expertise. With experience gained through years working within design agencies, Leilani understands not only how to create artwork but also how it needs to work across printed materials, packaging, marketing campaigns and digital platforms. The result is creative work that is both visually engaging and purposeful.
Distinctive characters and visual storytelling for creative and commercial projects.
Illustration-led creative work for brands, campaigns, packaging and marketing materials.
Artwork designed for product packaging, merchandise and promotional materials.
Illustrations for books, comics, educational concepts and self-published creative projects.
Leilani creates original illustration work with a playful, quirky style. Her work includes character design, children's illustration, posters, editorial work, products and other creative projects.
Yes. Leilani has created illustration and character work for brands, products and creative projects. Her experience includes developing distinctive illustrated characters and artwork for different applications.
Character design is the process of creating the appearance, personality and visual identity of an illustrated character. Leilani particularly enjoys creating quirky characters, including people, animals and other imaginative subjects.
Children's books are one of the areas Leilani has experience in, alongside children's products and other illustrated projects. Her portfolio includes colourful and character-led artwork designed to bring stories and ideas to life.
Yes. Leilani has experience as a live event artist, creating illustrations during events as well as producing finished digital and traditional artwork for clients.
Leilani's work draws on a wide range of subjects including animals, people, nature, food, travel and everyday experiences. She also creates artwork inspired by her own travels and sketching.
Leilani Draws is built around a passion for illustration, storytelling and creative problem-solving. Led by illustrator Leilani Coughlan, the business brings together artistic creativity and professional design knowledge to help businesses and organisations communicate through visual storytelling.
Alongside commercial client work, Leilani continues to develop personal publishing projects and creative ventures, including illustrated books, comics and the imaginative world of Supermeeps. This balance between commercial and personal creativity helps keep the work fresh, playful and full of character while remaining focused on delivering meaningful results for clients.
Carrot Club Magazine Issue 06
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