Where to Find Business Owners — Beyond the Office

How to Reach Business Owners in the Places They Really Work and Network

More and more business owners are stepping out of traditional offices and choosing to work, meet, and network in independent spaces. If you want to target business owners effectively, you need to go where they are — and that’s not always behind a desk.

Here’s how to reach business owners in the real world — and why these places matter for your advertising strategy.

Why Target Business Owners Outside the Office?

Small business owners are busy, creative, and often working on the go. Traditional corporate settings don’t reflect how many of them actually spend their time.

If you want your message to land, you need to position it where business owners already are — relaxed, focused, and open to new connections.

Below are some of the best places to find and reach business owners outside the office — and how you can use these insights to get your business seen.

7 Best Places to Reach Business Owners in Their Natural Habitat

1. Coffee Shops as Offices

Coffee shops remain the number-one choice for small business owners who want a calm, inspiring workspace. Many independent cafés now cater to laptop users with free Wi-Fi, charging points, and a welcoming atmosphere.

2. Gyms and Wellness Centres

Business owners value their wellbeing. Gyms, yoga studios, and wellness spaces are great places to meet or reach them. Conversations struck up in a class or even by the water cooler feel more natural — and your advertising can make an impression when they’re already in a positive frame of mind.

3. Creative and Community Spaces

Art cafés, craft studios, and community halls often host creative events that attract entrepreneurial people. These are ideal environments to advertise your business while they’re focused and engaged.

4. Coworking Spaces and Libraries

Many business owners choose coworking spaces over traditional offices — and it’s not just the big corporate ones. Independent coworking cafés and even local libraries offer quiet, friendly alternatives where freelancers and entrepreneurs gather.

5. Hotel Lounges and Lobbies

Hotels often provide professional yet informal spaces for business owners to work, meet, or relax. A smartly placed advert here can catch their attention at just the right moment.

6. Markets and Pop-Ups

Many business owners also visit or run stalls at markets and pop-up events. These spaces are full of creative, ambitious people who are open to networking and discovering new opportunities.

7. Local Networking Events

Lots of independent businesses host their own networking breakfasts, evening meetups, and workshops. These are brilliant opportunities to engage with business owners — and to advertise your brand in a relevant, trusted setting.

How Spiky Carrot Helps You Reach Business Owners

This is exactly where Spiky Carrot comes into its own.

We specialise in helping you advertise your business in the very places where business owners already spend their time — outside the office.

Our A3 advertising frames are displayed in independent venues like cafés, gyms, coworking spaces, and craft studios. By placing your advert in these spaces, you can effectively target business owners where they feel comfortable, focused, and open to new ideas — ensuring your message has more impact.

With Spiky Carrot, you’re not just raising awareness of your brand — you’re also supporting independent businesses by using their spaces to share your story.

Final Thoughts: Find Business Owners Where They Work Best

Next time you’re planning how to target business owners, think beyond the office. Look to the independent venues where they already choose to work and network — and let Spiky Carrot help your business get seen in all the right places.

Your next customer might already be sitting in a café, unwinding after a yoga class, or creating something in a craft studio — and your advert could be right there with them.