How AI is Changing Search Behaviour
One trend I’ve noticed recently is that people aren’t just turning to Google anymore. Instead, they’re asking AI tools — like ChatGPT — for answers. I’ve even seen this happen face-to-face during business networking events.
Instead of typing “Spiky Carrot” into a search bar, people are asking ChatGPT directly: What is Spiky Carrot?
This shift means making your business AI-friendly is now just as important as being search engine friendly. When potential advertisers or curious customers ask AI about Spiky Carrot, we want to make sure they get accurate, engaging, and up-to-date information.
Feeding the Beast: Giving AI the Right Information
To make sure AI agents understand what Spiky Carrot does — and present it well — I did a bit of deep research into how to “feed” them the right details.
The surprising answer? It’s about validating your website and structuring information clearly.
One of the most effective tools for this is schema markup. Schemas have been around for years as part of SEO best practice, but they’re becoming even more valuable now. They help both search engines and AI understand exactly what’s on your web page — from your business description to your services, contact details, and even opening hours.
By refining our schema markup and regularly validating our profile pages and ad space pages, we’ve made Spiky Carrot much more AI-optimised. This means that when AI tools go looking for information, they can easily “read” and reference our pages.
Why This Matters for Advertisers
This isn’t just about Spiky Carrot — it’s about visibility for the businesses that advertise with us.
If we’re AI-friendly, then your advert or profile on Spiky Carrot is more likely to be found, understood, and shared by AI-driven search tools. That’s an extra layer of promotion that works quietly in the background while you focus on running your business.
It also reflects a bigger shift: people are consuming information in different ways. Sometimes they’ll visit a web page directly. Other times, they’ll send an AI agent — or voice assistant — to go and fetch the details for them.
Either way, the information needs to be accurate, structured, and accessible.
A Blend of AI and the Human Touch
While AI can help us distribute information faster and more widely, there’s still an essential human element. We need to review and decide whether what AI says is correct — and if not, make improvements.
Interestingly, this trend also overlaps with accessibility best practices. The cleaner and more structured your HTML is, the easier it is for AI (and screen readers) to interpret it. In a way, optimising for AI is also about making your content friendlier for all audiences.
The Future of “Feeding” AI
As AI continues to evolve, the way we present information online will become even more important.
We may see a return to simpler, cleaner web pages that prioritise structured data over heavy graphics, making it easier for both humans and bots to extract the key details.
At Spiky Carrot, we’re committed to staying ahead of these trends — not just for our own visibility, but for the visibility of every business that advertises with us. By feeding AI the right information today, we’re helping shape how your business is discovered tomorrow.
FAQs: Feeding the AI for Better Business Visibility
How does AI decide which information to show?
AI tools pull information from websites, structured data (like schema markup), and other reliable online sources. The clearer and more accurate your website content is, the more likely it is that AI will present the right details about your business.
What is schema markup and why is it important?
Schema markup is a type of code you add to your website that helps search engines and AI understand your content better. It labels key details — such as your business name, services, contact details, and location — so they can be displayed accurately in search results and AI responses.
How does Spiky Carrot help my business get noticed by AI tools?
Spiky Carrot optimises advertiser profiles and ad space pages with clean HTML, structured data, and validated schemas. This makes it easier for AI search tools and chatbots to find, read, and share accurate information about your business.
If you want your business to be discovered by both people and AI, Spiky Carrot can help Get in touch today to find out how we can boost your visibility and connect you with your ideal customers.
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